Providing Strategy, Content for Google Ads

It’s estimated that people perform 2.3 million Google searches per second. On nearly every page result from a search, ads appear promoting a business, product, or service that is similar to your business.  At Upper Left Digital Media, we help you leverage the captive audience searching for what you provide by not only maximizing your SEO but also providing you with Google ad content and a corresponding landing page. 

With search ads, you can target active searchers and buyers with ad copy that speaks to their intent. 

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In developing a Google Ad strategy, Upper Left will begin by determining your ad groups with tightly related keywords. These ads are short and must be relevant to score with Google. We then write the ads incorporating a mix of those keywords, which enables us to add more variation to your ad copy while still keeping everything hyper-relevant. Keyword placement is critical and included in the URL, your headline, and description along with a strong Call to Action (CTA). 

We’ll run A/B tests on your ads using different keyword placements to find the formula that works best for your target customers.

Why Use Google Ads

  • You can focus on multiple keywords at a time
  • You can turn the campaign on or off whenever you want to
  • Ads which appear on the top of the page get immediate visibility
  • Increase brand awareness
  • Don’t lose out to your competition if they’re utilizing Google ads
  • Measure performance (who clicked on the ad, how many leads did you generate, how much traffic did you drive to your website from the ads, which keyword generated the most traffic and leads, what is the per-lead cost)